Articles covering SEO, Social Media and Analytics.
As writing is a bit of a passion for me, I am publishing great content for you here in form of articles covering topics regarding digital marketing. Please come back at any time or bookmark my website in your favorite RSS-Reader to make sure that you are staying up to date.
Boosting your local SEO rankings is crucial for attracting more local customers and growing your business. By implementing the 10 proven strategies discussed in this article, you can enhance your online visibility, improve your local search rankings, and gain a competitive edge in your local market.
Local SEO refers to the process of optimizing your website and online presence to attract more local customers. It involves various techniques and strategies that aim to improve your visibility in local search results.
You need to know that the deadline to switch to Google Analytics 4 (GA4) is approaching quickly. With less than 100 days left until the old version of Google Analytics (Universal Analytics) is deprecated, you must take action to upgrade to GA4 as soon as possible.
Creating high-quality, relevant, and engaging content optimized for search engines can be challenging and time-consuming. However, new technology is emerging with the rise of artificial intelligence and natural language processing (NLP).
Comprehensive study of Social Media Demographics in 2019 and why Social Media matters for real today (and by the way – why it will matter even tomorrow!).
Here you can find my personal checklist for technical SEO checks that I usually perform for clients. This is a basic version of it and does not cover all aspects I would check but it covers the most important things for you.
You for sure know the saying “Content is King”. I’d like to offer you a new way of thinking by saying: “If Content is King, Context is God!”. Not only from an SEO perspective but in general. Get to know more about how to approach this challenge and how to win the game in digital marketing.
Outgoing Links might be a hidden ranking factor for Google. If you have a look at the development of Google and other Search Engines you can be sure that outbound links are an important factor as they are important for the most important thing: the USER!